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Why Craft Winemaking Is More Affordable Than Retail


The Wine Butler is Canada’s premier craft winemaking stores. Established in 1993, it has won multiple awards for excellence and made the Globe & Mail’s “Best Of Toronto” list. The Wine Butler offers more than 40 wines sourced from some of the best wine-growing regions in the world.

Some people equate ‘homemade’ with apple pie, not with wine. Wine enthusiasts can make their own classic chardonnay or spirited shiraz that’s every bit as good as store-bought wine. In fact, thousands of Ontarians opt out of the typical wine buying experience in and choose to bottle their own. Among other things, it’s an experience that brings wine drinkers closer to the vineyard and the essence of the wine lifestyle.

Did you know when you buy a bottle of wine at the retail (with your hard earned after-tax dollars) that up to 70% of your purchase price goes to various taxes and levies?

Because you participate in certain aspects of the winemaking process: yeasting, bottling, and labelling to name a few (no experience necessary) – you avoid the taxes and mark up you’d pay at retail.

Plus, craft wine facilities recycle their bottles to help reduce costs and be environmentally friendly.

Consumers don’t need any special skills to make a well-balanced, elegant wine. Staff at craft wine retailers (Canadian Craft Winemakers Assn. store directory at ( expertly guide them through the process step-by-step.

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About Wine Butler: Featured on Globe and Mail’s Best of Toronto List, Wine Butler offers great tasting wine with a fully interactive experience in the Toronto area. Be your own designer and craft your own wine! Wine Butler carries great savings, with prices as low as 1/4 off retail price, 1/7 of the preservatives that store-bought wine carries, and the opportunity to reuse your bottles thanks to our sterilization process. Wine Butler has more than 30 years of experience with happy customers, welcoming them to our stores for the “yeasting” and bottling process. With over 40 varieties, our award-winning wine will delight any wine lover and be an affordable option for your special celebrations. Check out our wine-list and our order form to begin your wine- crafting experience!