Wine Butler · Premium Tier
The
Couture
Crush
Collection
Our finest handcrafted wines. Sourced from world-renowned growing regions, each variety delivers complexity, depth, and extraordinary value — at a fraction of the LCBO price.
$172.50
28 bottles · under $6.20 per bottle* · use code BUTLER
What is Couture Crush?
World-Class Wines, Handcrafted in Ontario
Couture Crush is Wine Butler’s premium tier — a curated selection of varietals sourced from Chile, California, Italy, and Spain’s most celebrated growing regions.
Every batch is crafted over 5–6 weeks under the careful watch of our winemaking team. The result is a wine with the complexity and character of a premium import, at a price that would be impossible at the LCBO.
- Premium grape concentrates from world-renowned vineyards
- Lower sulphites than store-bought — feel the difference the next morning
- Customizable: choose oak chips, adjust sweetness, boost ABV
- 28 or 14 bottle batches — perfect for entertaining or gifting
- Add custom labels for weddings, parties, corporate gifts
- 100% satisfaction guaranteed — bring it back, no questions asked
Spring Sale — 50% Off
Couture Crush
Pricing
BUTLER
✓ Money-back guarantee · 19+ · +HST · Bottles not incl.
The Collection
8 Wines. One Extraordinary Tier.
Every Couture Crush variety is available in both 28 and 14 bottle batches. Filter by style or browse the full collection below.
★ Most Popular
Red · Bold · Chile
Chilean Carmenère Merlot
Robust tannins meet Merlot’s velvet texture. Flavours of blackberry, cherry, and plum with a smooth, lingering finish.
Red · Medium · California
California Style Pinot Noir
Elegant and dry with vibrant acidity and smooth tannins. Cherry, raspberry, and earthy undertones in perfect balance.
Red · Full · Chile
Chilean Cabernet Sauvignon
Chile’s flagship red — grouped with world-standard Bordeaux and Napa. Dark fruit, cedar, and a commanding finish.
Red · Bold · Spain
Spanish Tempranillo
High calcium carbonate soils impart a distinctive taste. Powerful dark fruit, leather, and a touch of vanilla from oak aging.
White · Full · Chile
Chilean Chardonnay
Ripe peach, pear, and apple with refreshing lemon and lime. A beautifully balanced Chardonnay with excellent structure.
White · Crisp · Chile
Chilean Sauvignon Blanc
Lifted citrus, tropical fruit, and crushed herbs. Vibrant acidity with ripe tropical fruit and a clean, fresh finish.
Staff Pick
White · Delicate · Italy
Italian Pinot Grigio / Riesling
Pale straw with delicate floral, pear, melon, and peach aromas. Dry and medium-bodied with a fresh, clean finish.
Rosé · Off-Dry · California
California Moscato Rosé
Fresh and fragrant with ripe raspberry, strawberry, and candied fruit. Low alcohol, effervescent, and irresistibly refreshing.
Ready to Crush It
for $172.50?
28 bottles of world-class wine, crafted in Ontario. 50% off during our Spring Sale — spots are limited.
4 Ontario Locations
No Experience Needed
Est. 1972
How It Works
From Grape to Glass in Three Steps
Choose Your Couture Wine
Browse the 8 premium Couture Crush varieties above. Pick your style, select 28 or 14 bottles, and reserve your batch online. We guide you through everything — no experience needed.
We Craft It Over 5–6 Weeks
Your wine ferments, racks, clarifies, and ages under our expert care. Add oak chips, adjust sweetness, or boost ABV — every Couture batch is customized to your taste.
Pick Up & Pour
Return to one of our 4 Ontario locations when your batch is ready. We fill, cork, and seal every bottle. Bring your own or buy ours for just $1.35 each. Cheers.
What Our Winemakers Say
5,200+ People Already
Fell in Love
“The Couture Crush Cabernet is absolutely world-class. Better than anything I’ve bought at the LCBO and the staff make every visit feel special.”
“My fiancé and I made Couture Crush wines for our wedding favours. All 150 guests were blown away. People still ask me where they can buy it.”
“Under $6 a bottle and it genuinely tastes better than the $25 bottles I used to buy. I started with the intro offer, now I do Couture Crush every 6 weeks.”
Explore Other Tiers
Premium Tier
Superb Wines
Exceptional quality, exceptional value. Our second-tier collection balances elegance with accessibility.
From $157.50 / 28 btls
Browse Superb Wines →
Classic Tier
Exceptional Wines
The Wine Butler classics. Crowd-pleasing, consistent, and always delicious — perfect for everyday enjoyment.
From $142.50 / 28 btls
Browse Exceptional Wines →
Value Tier
International Wines
World-style wines crafted in Ontario. The most accessible entry point to the Wine Butler experience.
From $127.50 / 28 btls
Browse International Wines →
*Under $6.20 per bottle based on 28-bottle batch at sale price. All prices subject to HST. Bottles not included ($1.35 each or bring your own). Must be 19+ to purchase. Offer valid while supplies last.
